For your next venture idea, for-profit or non, high-tech or low, try this simple exercise:

______(company name)__________ has built a _____(what is it?)__________ for _______________(target audience)_______________ that results in __________(three values of your product)________________.

There is a ton of work that goes into crafting a decent value proposition, on deciding who your target market will be (everyone will want one is not good enough), and on funding out exactly what values matter to your customers.

Check out my full talk here:

Value Proposition ― Entrepreneurship 101 2011/12 from MaRS Discovery District on Vimeo.