This summer I was pleased to contribute an article for the July 2009 edition of the Open Source Business Resource. I wrote about the practice of collaborating across disciplines. Businesses that want to survive need to borrow ideas from other fields of study, or they’ll get swamped by group-think.
“In our current economic quagmire, it has become a truism to appeal to innovation and “outside-the-box” thinking to allow companies to survive. But organizations that are not practised at this will struggle. They will hire the same consultants and read the same industry analyses and demographic studies without ever bumping up against the sides of their boxes, let alone breaking through.”